From revenues of approximately USD 341 million at the end of calendar year 2008, the Indian e-learning outsourcing industry is estimated to grow to USD 603 million by end of calendar year 2012. This and other insights, analysis and trends on the Indian e-learning industry are featured in the report titled “e-learning Outsourcing 2009: Advantage India” recently released by ValueNotes, an end-to-end provider of business intelligence, information and research products and services.
Some highlights of the study:
- Though growth will be subdued till 2010 owing to recession, the market will recoup and grow at a Compound Annual Growth Rate (CAGR) of 15% till 2012.
- The employee strength in the industry will grow at a CAGR of 12%, thereby reaching 22,400 by end of 2012 from the estimated 14,200 at the end of 2008. The employee growth is projected to be lower than revenue growth for the period 2008 to 2012 due to factors like better resource utilization and increasing of “productization” of commoditized, low-end e-learning services. The upside of this trend is that the industry will see a greater revenue generation per employee.
- Content development and repurposing, instructional and visual design, programming and content customization are the most commonly outsourced services to India. On the other hand, higher end services like training needs analysis and strategic decision making, storyboarding and curriculum design are not usually outsourced to India.
- Corporate buyers of e-learning are the most targeted segment by Indian providers, followed by the Education segment. Challenges in dealing with its agencies make the Government segment the least targeted.
- US and UK will be the two most targeted markets by Indian providers over the next 4 years. The hitherto ignored Indian market will be looked at more aggressively.
- Indian providers will consider acquisitions and strategic partnerships (both domestic and international) to gain onshore marketing and/or delivery capabilities.