It wasn't impossible, but it sure was challenging... to find a name for the new awards we planned to initiate at C2. The whole process of creating a brand is nerve-wracking... but at the same time, exhilarating!
It was in 2006 that C2 launched its annual Redwood Awards to honour individual employees who shone with the "right attitude". Now we wanted to introduce an award that would recognise teams who stuck together to not only successfully complete projects that seemed to be ridden with insurmountable obstacles (in terms of technologies, timelines, resources, etc), but also managed to deliver the WOW factor to the clients!
So what could we call the awards? It had to be something special, 'coz ít was meant for special people!
These were guys who walked the extra mile - day in and day out. Remained focussed even when the target was becoming a blur. Didn't give up pursuit even when the trail was cooling off. Believed that it was possible even when the world drummed into their ears that the task was IMPOSSIBLE.
Bingo!!! We got the name!!! It would be called...
"THE I'M POSSIBLE AWARDS"!!!
Because nothing is impossible... for the word itself says...